Not So Cuil After All

Cuil was finally ready for its big debut. The Press had picked up the story. Digg was awash with stories of how it would kill Google.

So, I decided to check it out and I have to say I am disappointed. I’m cool with their Gaelic spelling of “cool,” but there are two significant problems with their service as currently released.

First, their results are not very good. I decided to look up a WordPress plugin I wrote with the reasonably unique name TTFTitles. In general, if a page mentions “ttftitles” it is talking about this plugin. So, what results did I get? A bunch of blogs mentioning that they are using it. Come on, even Yahoo finds the home page for the plugin as the first result.

Results for other searches were equally unimpressive for anything other than very general queries. It seems that relevancy drops as query detail increases. A search for “seo” returns some relevant results, but if I try to find out about the new ride at Kennywood this year gives me links to a grade school in West Virginia, some newspaper articles, a couple of blog posts, and a couple of forum threads. These are all related to what I was looking for, but completely miss the page I was looking for. In an era when the average search query has finally reached three words (can’t find the reference right now), they seem to have optimized for the wrong queries.

A second problem with Cuil is this:

I haven’t seen a search engine do this in almost a decade. If you are going to go after Google, the very least you can do is stress test your service. Under stress, they could dial down their “relevancy” (I doubt we’d notice any difference). They could use some caching for the top million queries. There are a lot of things they could do, and I’m sure they did a number of them, but they result is that this debutante has come to her coming out party with toilet paper stuck to her shoe.

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